Different business owners, marketers, and entrepreneurs, no matter what industry they belong to, emphasize the importance of their company blog. Blogs are potential SEO Tools and ways to virtually communicate with your target audience and market. However, if your blog fails, it would not generate any traffic or revenue for your business. Blogs do not have game organization or plan but successful ones could certainly boost your business. Consistent posting of quality blog contents and focus on their distribution is one thing. There are 3 indicators to help you determine if your blog is doing its job or if it is one epic fail.
Your Blog Sucks if They Show the Following…
- Lack of Frequency
The problem lies in the inconsistency of your posting. It means that you are simply not posting enough quality content for your blog. How do you remedy this problem?
Determine the right frequency of posting that will benefit your business and make your blog posts work. You can choose from daily, weekly, or monthly posting schedule. However, the frequency of your posting is just one side of the coin. One of the important things to ensure is that you are posting quality and relevant contents and not just posting for the sake of it.
Daily blog posts with lackluster contents will only add virtual trash to the Internet. It is actually better not to post at all if you are not sharing any relevant information and contents in your post. If you think that you cannot churn out quality contents for a daily blog posting, then it is wiser to switch to a weekly or monthly posting frequency.
- Lack of Distribution
Creating a great piece of blog content is just the start of the journey because distributing that content will complete your effort. One of the mistakes of most marketers, entrepreneurs, and business owners in using the blog as a powerful SEO tool is overlooking the distribution part. How do you remedy this problem?
Use social media platforms in order to spread your quality content posts. Facebook is one of the best platforms with billions of daily active users. Run a “link click” on Facebook particularly in your advertising campaign. Facebook will charge you only if someone clicks on the article you posted. Likes or views on your post are free of charge thus, it is also a cost-effective way of advertising your blog for distribution.
- Lack of Strategy
One of the best strategies for making your blog post do its job is to learn about quality backlinks that point back to your website through external websites. Increasing your domain authority is a strategic move that predicts the performance of your website on search engine ranking. The problem starts when businesses only focus on internal blog content and are not posting blogs to link to other websites. How do you remedy this problem?
Backlinks from popular social media platforms like Facebook increases your web traffic and your potential sales and revenue. Creating internal blogs is still a good strategy but you need to expand your horizons and focus also on external blogs. Contribute blog posts to other industries or related websites, which are relevant to your business. External blogs bolster your domain authority and increase the credibility of your website through quality and credible backlinks.
The start to fixing your blogs and making them work to your advantage is determining what keeps them from doing their job in the first place. Fix the problems that indicate the failure of your blog and learn from your mistake. Optimizing your website through blogging is a work in progress so start it right with the best SEO strategies or a professional SEO agency!