If you are a businessman of modern world, then no one knows about the competition better than you. Every moment, a new marketing strategy is devised, and a new competitor enters the field. In such great times, what can keep your business alive is some outstanding out of the box ideas for traditional as well digital marketing. When it comes to digital marketing, it is your business website that is the first point of interaction with the existing as well as the future clients. That’s why digital marketing experts all over the world emphasize so much on the Website Design and content.
But there are times when you have an amazing and unique website with products and services to die for, you won’t see the expected influx of the clients. Though there might be several reasons behind this, one can be the outdated website. Just like you renovate your physical store after a few years, the renovation of your online store, i.e. your website is also crucial. Now you would be wondering how you would know if it’s the right time to update your business website. Well, today we are going to discuss some of the sure shot signs that indicate that your website definitely needs a makeover. So, let’s get started.
- You feel ashamed while giving out the URL of your website
Before anything else, you need to understand that your company website is the not only the representative, but also the online face of your business. And you should be proud of it. So, if, at any given time, you feel ashamed to disclose your website in front of your clients, then it is the time when you should start considering the updating of the website.
- The website is nothing like the newly launched counterparts
Many times, you might have heard that it is the qualities, rather looks that matter. Well, we agree with the fact, but there are exceptions as well. When it comes to the websites, it isn’t only the functionalities of the website that attract the traffic. The overall look of your website should be refreshing and modern and half the battle is won.
- Your site hasn’t been updated since last 5 years
When it comes to website updation, there isn’t any hard and fast rule pertaining to it. But keeping in mind the speed with which the technology is advancing, changing practices of Google and various ranking trends, the experts suggest that a website should be revamped after a couple of years. For this reason, it is better to call an expert and let him do an audit of your business website.
- Your business website isn’t responsive
According to the latest survey, around 52% of the average traffic on a website is directed through the various mobile devices. Moreover, Google is also ranking the websites according to the mobile version of the website. Now this point is worth considering; if you have two different websites, one desktop version and another mobile version, you may want to reconsider your decision. These are the times when you need a responsive website with seamless UX framework that works well on both the desktop and mobile gadgets.
- Making small changes in the website is a nightmare
If making little changes or updates in your business website is giving you sleepless nights, then this is definitely a red flag. Changes such as adding a blog or changing a product description should be something that anyone can do. If the website is built on a platform that is difficult to manage or require an expert every time you want to make some alterations, consider opting for a CMS that is easy to manage.
With that being said, these are some of the sure shot signs that would signal you to update your websites. Website updation may cost you a bit, but it is nothing in front of what you might lose if you neglect the updating process and choose to go with the older version.