We are living in an exciting era. A few decades ago, advertising and promoting your business or brand could only be done through media, and we are talking about the traditional media, such as newspapers, magazines, television ads, etc.
With the advent of social media, there has been a tremendous shift in the past few decades in the way we advertise. Social media presents you with plethora of opportunities to reach your target audience, whether you are running a business, a blog, or a website. You need not rely on the traditional expensive media for your advertising and marketing any more.
You can take the responsibility of promoting your brand in your own hands and do it efficiently with little or no experience of having done it in the past. Amidst the different social media channels such as Facebook, Twitter, Instagram, Snapchat, and Blogs, you are free to use the channels that are most used by your target audience.
This post talks exclusively about Facebook and the marketing strategies that 2Marketing suggests that you can implement on this immense social media platform.
According to the latest stats (July 2016), Facebook had over 1.72 billion active users in a month and a 1.13 billion daily active users.
Facebook is undeniably one of the best places for promotion, if you wish to reach a wider audience. Here, 2Marketing has listed 7 exclusive marketing strategies that could be implemented using Facebook to increase your website traffic.
1. Use images in your posts
Facebook posts that have images in them have proven to gain 39% more engagement. When you have to redirect your Facebook followers to your blog post or your site, make sure you include a big picture that relates to your post. A picture says a thousand words. When it comes to Facebook, it sure does.
2. With text, less is always more
While posting an update, try to be as concise as possible. For example, if you are trying to talk about your article, spend some time to come up with a short, witty teaser that will grab your reader’s attention. Here are some tips for your posts.
- Posts that have less than 80 characters are likely to get more interaction.
- Asking questions is a direct way of seeking interaction and it works most of the time.
- Curiosity is yet another factor that could result in clicks. If the topic of your article is unique, unconventional, or questions the status-quo, then more number of people would want to know your views on the subject.
- Facebook posts that have words such as “why”, “most”, or “how” in them, are more prone to get likes and shares
- Use 1-2 hashtags in your post to get good readership. But if you use 3 or more hashtags, it could affect your post’s readership negatively.
3. Keep your posts clean
As we’ve said before, choose your words economically. Try to get rid of the real links and include hyperlinks wherever you can. Often, the images are automatically hyperlinked if you haven’t used the full-sized image.
This is only to ensure your post looks neat and less crowded. It should contain only the relevant information. A less-crowded post gets shared more.
4. Use content marketing strategies
While we are talking about marketing strategies, how can we forget one of the fastest growing and widely-used marketing tool – content marketing? Facebook is one of the best places for content marketing. Here’s why.
The underlying principle of content marketing is to produce highly relevant, educative, and useful content for your customers. Billions of people use Facebook not only to connect with their friends, but also to educate themselves and their friends and family about various different subjects such as health, lifestyle, current affairs, and more.
Producing blog content that people will benefit from will help you get maximum user interaction as opposed to merely promoting or selling your product. Hence, create blog posts that genuinely help people improve their lives or are informative, and talk about them in your Facebook posts. Seth Godin, one of the most popular marketer, says, “Marketing is no longer about the stuff that you make, but about the stories you tell”.
This will eventually lead to more traffic to your site and higher number of shares and likes on Facebook.
5. Implement interactive content strategies
Many brands and companies conduct contests on their Facebook pages. Why not do something similar on your blogs and link them to your Facebook post?
You can conduct contests by asking questions to your followers and do not forget to declare the winners of the contests and give them gifts if you promised to.
You could also conduct polls as a part of your product survey that you could use to improve your products and services. But, remember to keep the surveys light-hearted, funny, and most importantly, short.
Anything that makes the readers scratch their brains might not find too much engagement. People generally visit Facebook to spend some relaxed time and for fun. Let’s keep it that way!
6. Build an audience
Facebook could be a great platform to build a loyal base of audience or customers. However, this would take time and require consistent efforts from your side.
For example, if you have a blog, you could post articles on fixed days every week so your followers will know when they can expect your next post. Also, you could create a compilation of your work once in a week or a month, so your new followers can access the posts they have missed in the past.
It’s all about valuing and maintaining the relationship you have with your followers, and not taking them for granted.
7. Share and promote other’s content
Sharing content posted by your competitors or followers might seem to be a bad move at the outset, but it has more benefits than you can imagine. We are not talking about sharing random posts and articles, but the content that you think your followers would benefit from. There are two benefits related to this:
First of all, you come across as someone who is strong and not insecure about their position in the market. You are willing to help others as much as you can which helps you gain the trust of your followers as well as of the people whose posts you share.
Secondly, they will be forced to return the favor. You both can expand your audience base making it a win-win situation for the both of you.
Thanks to technology, advertising was never so cheaper and efficient. You can expand your reach to the global market and interact with your users as often as you want without paying a penny. It has truly revolutionized the way we market and advertise our brand.
As Eric Qualman puts it, “We don’t have a choice on whether we DO social media, the question is how well we DO it”.