For anyone that works with SEO, trying to find the best way to go about things is the name of the game. You are essentially competing against everyone else for a top ranking spot, and you need to take every advantage you can in order to rise to the top. However, rather than trying to find new tricks that will boost your rankings, one Google employee has some simple advice – Be Consistent.
According to John Mueller, the best SEO advice he can give is to simply be consistent with your strategy. So what does this mean exactly? For starters, your website design and interface should be the same on all of your pages, making it easier to use. All of your content should be focused around a similar theme, and not branch off into other areas. Organize your content well so that it all flows and makes sense. Make sure that color schemes, design, and logos are the same throughout your site.
You Also Need Consistent Marketing Strategies
Being consistent doesn’t just apply to the way your website looks however. You should also be consistent in your marketing efforts, and how you run your business. If blogging is a part of your SEO strategy, then be consistent with it and keep to a schedule. If link outreach is a part of your strategy, then be sure you are constantly doing it. Do not just switch from strategy to strategy, but rather do them all at once.
If you are struggling to get ahead in the world of SEO, perhaps the problem is simply that you are not consistent enough. Make yourself a schedule, and then stick to it. After that, go through your website and make sure that everything is consistent across all pages. If you can do this, over time, you are more likely to achieve the success you are looking for. This won’t happen overnight, but that’s the point – you need to be consistent.