Every good design is associated with emotional ties. An emotional hook is important in designing an engaging web design. Unfortunately we live in a world driven by SEO and the never-ending evolution in technology. We have so many things to focus on that is why we tend to easily forget.
Emotion has to be at the core of a solid business identity. We need to design the best logos and brands. Giving your client the best-printed and digital experience expresses very specific feelings with very specific intent. The emotional response to design comes from the aesthetics to physiology to mystery. The design is more than just aesthetics. Emotions also have to be present in the best of its structure and strategy.
Start off with identifying your target customer. Not only do your potential customers have feeling they also cannot be captured in one word. You have dig deeper the more specific and profound you can get the more effective you will be at communicating your message. If you are interested in learning more about identifying target customers, research demographics, buyer’s personas and their profiles to get a clear picture.
How do you take into account emotion while making a web design?
Identify the emotional qualities of the business you’re representing
Appeal to the emotions that are the driving force. The target audience will feel these emotions when they’ll purchase satisfies those needs. Emotions can be negatives or positives either can be felt by your customer while making the purchase or post purchase, feelings such as frustration, fear, anticipation or curiosity. Your goal should be to focus on the positives and use that as an emotional hook for your design.
Make it about you! Rock star designers talk only about their clients and what they want. It’s not always about giving up on your inspirations and that inner spark that connects your likes with that of your clients. Make sure what you are designing has something about you to make that design more personal. Seek our and focus on qualities that are admired in a person you are designing for. All these directions are effective when approached authentically.
Design is aesthetics with a proper plan and intent. When plan and intent are brought together we lose sight of our role as designers and fail to make proper connections we aim for.
A large place for emotional demands has to be carved out. Your personal investments that is technical, online marketing and business intelligence will definitively come in handy however the most indispensible of them all will be your emotional intelligence.