In previous posts, we discussed how content marketing evolved from targeted sales-based advertising strategies to positively leveraging one of the most basic human needs: the need to connect. Brands started realizing that treating people merely as sales target was not working in their favour.
Content marketing acknowledges that human beings like being talked to, they like it when people and the corporations who market things to them understand them, the challenges they face, and the problems they have to deal with. Humans appreciate when the companies share with them their ideas and vision, and sometimes, even their failures by employing effective content marketing strategies.
As content marketing becomes an increasingly integral part of a company’s marketing strategy, we at 2Marketing want to reveal to our clients and potential clients why they shouldn’t hesitate to consult us for an effective content marketing strategy.
Results speak for themselves – Content marketing is not a choice, but a necessity
Until recently, the benefits of content marketing were not evident as there were no reliable ways to measure the success achieved through content marketing. But, we now have access to all the necessary data and information, to measure how much of your profits you owe to content marketing.
This data has shown some impressive results for brands that’ve created top-notch valuable content for their customers.
Be ready to spend without anticipating quick ROI
Creating valuable content and building an audience around it takes time. Be willing to spend money to create quality content and be patient enough to wait for the rewards, which may well take more time that your usual marketing strategies. But, the results will be worth the wait. Hence, the sooner you start the better.
Promote your content and on all the right channels
Once you are sure of having created excellent content, promote them. Technology has opened a wide array of media and channels such as YouTube, Facebook, blog posts, eBooks, Instagram, Twitter, and so many others. Promote the content on the channels that is most frequented by your target audience.
Create quality content
Creating content just for the sake of “creating content” is a thing of the past. Companies must invest time and resources in developing content which is of the greatest quality.
A good content marketing strategy rides on highly engaging, entertaining, informative, and most importantly useful and relevant content, that people want to read. Once again, think about what brands like Michelin did – they became a business who was revered by the most successful restaurants in the world through their Michelin ratings, which used its publication to those who bought their tires to recommend some of the best restaurants they could drive to all over North America. Sure, there is too much noise in the content world, but that shouldn’t keep your signal from reaching its target.
Sales-driven content used for the sole purpose of advertising will not find enough takers and will do practically nothing for your sales. Also, content which is keyword-rich but lacks quality will not rank higher in Google results.
Know what your audience wants
Customize and personalize your content for your audience and publish them on the right channels. Marketing gurus across the world believes in the mantra, “To target everyone is to target no one”.
The first and most important thing is to know who you want to read your content and then devise ways to make sure the content you produce caters to their needs.
Update your content regularly
The last thing you want is turn off your potential customer who visits your site only because your content is outdated. Ensure your content is regularly updated, whether it is to reflect a recent product launch or to an old market analysis with a new one.
Educate your customers through your content
We are yet again going to reference Michelin guide here. The guide helped people maintain their cars so their customers did not have to spend on frequent repairs. Similarly, if you use content to educate your customers in any way, they will love you for it.
For example, a mixer grinder or non-stick cookware manufacturing company could introduce some new recipes that could be cooked using their appliances.
A good content marketing strategy goes a long way in determining the success of your brand name. If you think brands can create content, remember that content can create brands too! Contact 2Marketing today to find out how you can maximize your content marketing strategy to reach your audience in ways that they haven’t been reached before.