Search engine optimization aims to make your site and pages readily available and searchable for search engine spiders. SEO works to help your page become relevant to users and get the top spot in search engine result pages. Optimizing your website is an ongoing process and requires tuning, maintenance, and continuous monitoring and testing.
You need broad and comprehensive strategies for search engine optimization including the following steps:
Step 1: Focus on Market Business Analysis
Here are the elements of a complete market business analysis:
• Initial Keyword Nomination
Enhance a list of targeted search keywords or terms and put them in your priority. These keywords should relate to your market segment and customer base. Ask your customers or begin with looking for terms that users would commonly type into the search engine in order to find your page or website.
• Website Analysis
Analyze the keywords or meta sets, code, and visible text that would help determine your position in search engines.
• Competitive Analysis
Evaluate your current engine rankings and evaluate content keywords of competitive websites in order to know the best effective strategy for engine positioning. You can choose the top five results in a listing of Google and expand when needed.
Step 2: Research and Develop Keywords
The elements of a keyword research and development strategy include the following:
• Keyword Analysis
The strategy is a follow-up of the keyword nomination step in the business analysis category, requiring you to further identify the list of target keywords and phrases. Review the list and related industry sources. Determine recent search engine queries that would indicate the relevance of your preliminary list and the number of websites that are competing for such keywords.
• Baseline Ranking Assessment
Evaluating your future rankings require you to understand your current position. Use an Excel sheet at the start of the process and check your progress on a weekly basis. Determine the improvements in your web traffic as the main indicator of your progress.
• Goals and Objectives
Define your objectives with clarity and do this in advance in order to measure your return on investment. Begin with aggregate and top-level numbers down to specific pages that boost your services, products, and business sales.
Step 3: Content Submission and Optimization
The SEO strategy that includes content submission and optimization includes the following steps:
• Creating Meta Tags
Meta description tags influence the possibility that users will click through your link and navigate your website. However, meta tags may not directly become indicators for rankings in search engines.
• Creating Page Titles
Establish your keyword direction and page theme through using keyword-based page titles.
• Optimize your Page with Strategic Search Phrases
Placing and incorporating selected target keywords into the source code of your website and other current contents on designed pages is a strategic move to optimize your content. A natural approach to using search phrases in your content is the best way to make it work. The content, links, market base, and users generally determine the ranking numbers and popularity of your website.
• Developing New Sitemaps for Search Engines
Facilitate the process of search engines in indexing your website through creating both HTML and XML versions of sitemaps. HTML version is the initial step while submission of XML sitemaps to Google and Bing is possible through webmaster tools.
• Submission of Website to Directories
Use this strategy as carefully and discreetly as possible. Most professional marketers do not submit their website URL to major search engines such as Google but it is an allowable step. One of the recommended and faster ways for website submission is getting links back to your website in the most natural way possible.
Step 4: Ongoing Testing and Measuring
The last SEO strategy includes the following steps:
• Test and Measure
Make an analysis of your site rankings and web traffic in search engines in order to determine how effective the programs that you implement are. The process includes the evaluation of the performance of individual target keyword. Test the results of the changes you make and keep track of those changes using an Excel spreadsheet or any tools you are comfortable using.
Conduct a continuous maintenance of your website with SEO tools through ongoing modification and addition of new relevant keywords. You must also follow up on your website content to continually improve your rankings in search engines. Maintaining your website content and keywords is necessary to ensure the growth of your site ranking and avoid any stalling or decline due to neglect. Maintenance also includes reviewing your link strategy and ensuring the relevance of your inbound and outbound links.
Search engine optimization demands hard work and wise use of your time and resources. You get remarkable rewards with an optimized website, making all your efforts worth it in the end.