Google Local (Map) Optimization guarantees that a business’s information is properly displayed when located via Google’s search engine. This increases a form of exposure that is directly linked to a business’s physical location, and it also includes customer reviews, business hours, phone numbers, and website information. Prospective clients are provided with a plethora of information regarding the business, which encourages them to make contact with the company either in person or online. Moreover, access to this information authenticates a business’s legitimacy, and this is an advantage that can be difficult to garner in Toronto’s competitive market. This all ties into the biggest benefit that Google Local SEO optimization has to offer: When it comes to local search results and conversion, business who have engaged in Google Local optimization have the highest conversion rates!
GOOGLE LOCAL SEARCH
How Does Optimization of Google Local Work?
Interesting Facts About Google Local
- Online reviews from prior clients create more incentive for prospective clients to engage with a business. This type of virtual “word of mouth” recommendation can often supersede traditional means of advertising in terms of effectiveness.
- Optimization of Google Local also provides an unexpected benefit. It increases a business’s exposure on mobile platforms, such as tablets and cell phones. In an increasingly mobile age, this channel of communication is becoming more and more important.
- Consumers who can verify the legitimacy of a business online are 3xs more likely to do repeat business with that company in the future.
What Does Google Local Optimization Have to Offer?
It is a well-known fact that Google is the world’s largest search engine. When it comes to achieving organic search results, utilizing Google Local can have a significant, positive impact. In theory, with this option, legitimate companies should flourish in the online marketplace; however, the sheer volume of spamming and scamming that occurs has created a challenging environment for authentic businesses to achieve high rankings in search results. This has created a niche need for Google Local optimization. The Toronto marketplace is growing and thriving, but it is also quite crowded. Professional optimization of Google Local is a critical component for validating the legitimacy of a local business, as well as increasing their brand exposure to prospective markets and clients.
