After much speculation that the new Google Penguin update would be released this year, Google is now modifying their estimates. Not wanting to release an unfinished update, and with the holidays approaching, Google no longer thinks it will be able to release Penguin 4.0 this year, and are now revising their estimates to sometime next year.
Real-time Update Means No More Waiting
It has been well over a year since the last Penguin update, and webmasters who were hit by it are eager to see if Google has made enough changes to warrant ranking this time around. This update was expected to include real-time, meaning webmasters would no longer have to wait for Google to make a manual update – rather, they would just have to wait for the links to be re-crawled.
The real-time update for Penguin has been expected for some time now, but Google has been unable to get it out. At the out start they knew it would be a long process converting their current algorithm to run in real-time. While half of the algorithm was already in real-time, the part that makes the updates was not, and this is the section that Google is currently working on.
With the update now not expected until sometime in 2016, Google will have gone through one of its longest stretches between updates to its ranking system. While many are skeptical of just how radical the changes will ultimately be (many maintain that any ranking issues are not due to Penguin), there are likely going to be some changes, and that means changes for webmasters. Each time an update is released, many webmasters are forced to re-evaluate their SEO practices and modify them to meet Google’s new standards. With the pushed back release date, they will have to wait just a little bit longer to see how Penguin 4.0 will impact them.