We are certainly at the top of the game when it comes to remarketing (within PPC).
Did you know that over 90% of a business website’s first time visitors will leave the website without making a purchase? Between only 2-5% of visitors will make an immediate conversion. Retargeting and remarketing are two tactics that will remind prospective clients of your business’s presence and lure them to return at another time. At the same time, it will build brand awareness for your business.
Remarketing frequently involves the use of email and carefully crafted offers to your clientele based upon their prior purchases and former browsing history. Doing so reminds the consumer of the benefits that your service or product offers, in addition to providing your business with the opportunity to promote services or new products that will tempt the consumer to return to your site.