SEO and Marketing Trends for 2017
2016 is in the wind and with it go the SEO and marketing trends for that year as well. If you are in business and have your own website, then you already know how important SEO, search engine optimization, and marketing are to the success of that same business. Google made quite a few changes in 2016 and certainly will have a few tricks up their sleeve for the 2017 year as well. First off, let’s talk about the things we learned from Google in 2016 and see where that leads us shall we?
Google taught us a lot over the last 12 months and will continue to do so in 2017. Read on below for a little of what we learned and what to expect.
From Desktop to Mobile
If seems that Google is creeping into the mobile world a little at the time. The year was pretty much dedicated to moving tons of things from the desktop to the mobile, and you can expect more to come. Soon, there will be an app for everything out there, and desktops will no longer be needed. That is great for an up and coming business when it comes to SEO in the USA and SEO in Canada, so make sure you are paying attention. Mobile first indexing is something of a big deal now as well, so expect it to grow during 2017.
Penguin 4.0- Personal Searches
This makes complete sense if you think about people searching on their tablets and personal Smartphones. Home assistants fall into this category as well and will be seen more and more as the rankings for Penguin 4.0 pour in over the next year or so.
Voice Search Options
I think all of us have used the Google voice searches at one time or another in our lives. Voice search is something that Google will certainly investigate further in 2017, and it will affect SEO and marketing for businesses as well. Is that a good thing? We shall see!
What About Desktop to Mobile? A Good Thing?
It’s been 18 years that the Internet, Google, and web site owners have been prioritizing the desktop over mobile. Suddenly that is starting to change. Studies have shown that mobile is bringing quite a bit more traffic to websites and desktops are at the moment. Of course, this isn’t set in stone, but let’s break it down into the 24 industries that are affected. 20 out of these 24 industries say that they are seeing more from mobile than desktop.
There are four niches that seem to be an exception to the rule, they are:
- Telecom and Internet
- Electronics and Computers
One example of this is TripAdvisor that still sees the majority of its traffic from the desktop computers.
What Should Your Plan be in 2017?
Now, that we have the majority of Google stuff out of the way for 2016, what can you expect and what should your plan be for SEO and marketing for 2017. Read on below to find out.
Prepare for Mobile-First to Take Over
The first thing to remember is that Google didn’t spring the mobile-first index on the public overnight. It instead announced on November 4, that it was investigating the possibility of mobile-first and had begun its own experiments. While you are safe with desktop-first for the moment, expect the switch to mobile-first sometime in 2017. How can you prepare?
Create a mobile version of your website is foremost. Remember, that what viewers see in desktop is not what they see in mobile. You want this mobile website to be friendly, easy to navigate and up-to-date and fresh, just like your desktop version has always been.
What’s Next with AMP?
While it’s not a necessity to start vamping for AMP, it is coming, if you have an e-commerce site, you might want to start getting ready. It is also said that though AMP is exciting for e-commerce sites, PWA is still the way to go.
How Should You Plan for 2017?
Natural language is something that Google seems to be fascinated with, so that should be on your to-do list as well. The tasks you should plan for when it comes to natural language, voice search, and intelligent voice assistants should be done in the first month. They are listed below.
- Implement structured data for mobile into your website
- Optimize your website for #0
- Get, Getstat, Moz, and SEMrush
Video will Rule
More and more often, we are seeing video replace content on websites. Consumers love to watch a video, to see the words come to life and see the fresh, snappy content. You should check into putting more video on your website and make sure it translates well to mobile as well. Don’t forget that kids are more and more on Smartphones and the Internet these days. What do kids love? Videos. Kids like visual instead of textual and have a huge impact on the buying habits of their parents, which of course hold the purse strings.
It’s been known for a while now that adding images between blocks of text makes for better and easier reading on the Internet. The same is true for mobile websites as well. Images express what you want to say in a colorful picture. They shouldn’t replace the written word on your website, but they certainly should be used to drive the point home. Remember, most users on the Internet scan copy more than they read. For better-staying power on your website, it’s best to utilize videos and images to help you along.
These are just a few of the marketing and SEO trends that may happen and stick around in 2017. Google is sure to surprise us with more than a few updates and even more challenges. Until then, prepare for the updates and trends to start. Contact us at 2marketing.com for more information today. You’ll be happy that you did.