Did you know that they way your eCommerce website is designed and organized can be a make or break it for potential customers? From the font, to user-experience and interface, the organization of content can either deter a customer from continuing to peruse to navigating effortlessly till they reach the shopping cart and pay option.
However, it isn’t just the organization of a page that will lure a consumer – there are many other factors to consider when designing a website that will stick out from the rest. At 2Marketing, there is a dedicated and committed team who can assist with maximizing the website design and development of an eCommerce website.
Looking to fly solo and test your hand at optimizing your business?
I share 5 golden principles that can be applied to help not only maximize your website but truly get your business generating leads and revenue.
Mobile Compatibility – In a day an age where more people have cellphones than traditional computers, it is beneficial to have a website, specially an eCommerce site that is mobile compatible. Having a website that isn’t mobile compatible can actually result in consumers choosing a company that does have a mobile compatible site.
The Feeling of Having Choices – From Amazon to Walmart and even Best Buy, these are companies that allow consumers to see options but more importantly to compare prices and products. Having a website that allows for side by side comparison creates a personal and customized user experience. However, it isn’t just about having choices that makes an eCommerce site perform better than its counterparts, it is a combination of choices being presented. For example – simply having a list of products and prices is not as appealing as indicating why they should purchase a certain product or plan over another product.
Color and Font – Other than the logo of a brand and company, the color and a font can make a company memorable to consumers. Not only can it allow a consumer to recognize a certain brand based on color but there is an association to that specific company. With website design, there is a golden rule to creating a balance of the background color to then contrasting colors. Too much white and plain black font can seem as though there is information lacking – or worst yet, it’s an incomplete website. Yet, a website that has image after image and text within the images can seem cluttered and chaotic. There is a balance in having a website that has all the necessary information while still being visually attractive.
Size Matters – From font, to headers and that “Checkout” button – the size of font and image can play a factor in maximizing the website but also developing a successful eCommerce website. There is a principle that is considered in web design, Fitt’s Law which considers the proximity of a button such as “buy” to the layout of the actual page. Imagine shopping online for a box of baby diapers – you select 2 boxes and the right beside the quantity box is the “buy” button. This selected layout of close proximity of the button makes it easier for a consumer to follow through with a purchase. Now, consider the same scenario, but rather than being right beside the quantity box, the “buy” button is at the bottom right hand corner and is half the size. The amount of time that the consumer must move the mouse to the button – they can choose to change their minds, decrease their purchase and not hit the button at all.
Format and Layout – The layout of a websites has undergone an evolution to the point that a traditional vertical website is no longer sufficient. To maximize a website and improving the functionality of an eCommerce site, considering the way that information is presented can improve the overall user experience. For example, when it comes to eCommerce sites, a potential consumer does not want to struggle navigating or searching – the moment there is a struggle to navigating then there becomes a greater chance they won’t make a purchase.
When it comes to the format and layout of a website, it is best to have a combination of text and graphics. From informative and eye-catching photos but also ones that have relevance. It would not make sense to have a random photo of a bag when the page is about shoes. These small considerations play a large role in maximizing the aesthetic and functional appeal of an eCommerce site.
Design with Expertise on your side
At 2Marketing, our knoweldgeable and equipped team consult with businesses looking to create an eCommerce site. Whether they have an existing online business that is struggling to turn leads into transactions, or are looking to take their presence to the next level – whatever one’s business goal is – 2Marketing is ready to assist. With a proven track record and the tools to help establish a recognizable brand and online presence, choose experience and skills. With hundreds of satisfied clients around the world, 2Marketing is a marketing company who is ready to guide you to the top of your industry.
For more on web design and eCommerce services by 2Marketing, visit them at www.2marketing.com