SEO (or Search Engine Optimization) is a method of choosing keywords or essential phrases in order for search engines to more easily find them, and in turn, gaining more customers. However, it’s more than just choosing specific keywords and tags. The way you write an article also helps search engines find them. The context matters almost as much as the keywords themselves.
Overusing words are often a problem with SEO. For example, if you were attempting to optimize the word “printer”, don’t write a passage like, “Printers are helpful printing tools used for printing physical copies of things that the reader wants to have printed. Printing papers will help people needing subjects to be printed.” See how redundant that sounds? Be cautious of how often you use words in a statement, seeing as they can make it harder for your article to be found by a search engine.
Also, phrasing counts as well. Be aware of the placement of the keyword. It always helps if the main focus of the SEO is in the opening paragraph. This also gives the reader a good notion about what the article will be about. It helps to be choosy in which keywords you select as well. The more specific the word is, the more it will stick out. Unique phrases will always gather more attention from search engines than commonly used ones. Choosing your keywords carefully will make it more likely to be selected if someone were to type that specific word into Google or Bing or what have you.
One other thing to keep in mind is images. While pictures are great, we have to keep in mind that search engines do not see them. If you rely too heavily on the visuals themselves, you miss out on many SEO opportunities. Use words to describe your point of focus instead.
Overall, getting your article or ad found by a search engine isn’t as hard as it sounds. By choosing words and phrases selectively and not relying on images, you have a much greater chance of being found online. Just keep an open mind and a narrow vocabulary, and you’re already halfway there.