Search Engine Optimization – SEO in short—is a valuable, foolproof method of increasing website traffic if done correctly. Through targeting competitive, related keywords, companies can strengthen their online presence and organically climb to Google’s top results. SEO marketing proves extremely useful in building a web presence, and allows companies to prove to their customers –the searchers—that they are top-tier and trustworthy. Read on for more SEO marketing benefits, and why you need to invest in it today.
Data shows that naturally ranked results are 8.5 times more likely to be clicked on than their sponsored counterparts. Customers understand that paid search results are ranked higher by Google, and therefore typically regard organic results as more respectable sources. Truly effective SEO marketing is a project that takes time, but the benefits offset the costs in that it allows companies to build credibility in the eyes of their customers.
In contrast with social media campaigning and other such advertising initiatives, SEO marketing requires a lower degree of continual effort. Apart from the occasional check-in to verify that the targeted keywords are still relevant, and that web content is not outdated, SEO does not necessitate any regular monitoring. Once a page is optimized, you can reallocate your time and efforts to other projects that require your immediate attention, and watch your website improve its ranking.
Arguably the biggest perk of SEO marketing is that it never sleeps. Unlike pay-per-click advertising, SEO marketing does not operate on a daily budget or anything as such. That means your website will never run out of searches – as long as people are looking for your targeted keywords, they will stumble upon your page.
Increase your brand awareness with SEO marketing today. Contact us at 416-417-9595 for more information and a free consultation.