Google is always updating its algorithm as a means of providing users with the best search results. This especially puts those who get their entries online up and alert so they can figure out what they have to do for keeping their entries on the search engine visible.
The September 2016 update made by Google entails a few different changes to make the search engine effective. Also known as the Possum update, this entails a few noteworthy changes. These particularly focus on some localization points.
Geographic Areas Have Expanded
For starters, geographic areas for localized searches are working to where more physical locations may be included in a particular search. For instance, a person might search for a business located in Cincinnati and will get more results for businesses in some of the suburbs of Cincinnati like Blue Ash, Mason, Fort Mitchell and Hamilton. Simply put, the websites that do better with SEO plans in mind will rise up in their rankings for localized searches even if they are not directly in the specific cities that they are located in.
Where Is the Searcher Located?
The physical location of the person searching for things online has become more important than ever before. That is, searches are being engineered with regional entries in mind. Businesses based closer to where the person is searching out of will be ranked higher than others. This will make for a stronger emphasis on localization.
This means that a person’s location will make more of an impact on how the search goes than anything else. A person’s location may be identified by one’s Wi-Fi location or GPS spot depending on the device being used. This will factor into search results and suggestions alike.
Filters Work Differently
The organic filter that Google uses finds information on authentic links, keywords and other points that make a site more visible on a search. Sometimes the filter will find that a site is using too much content or too many links that are similar to what others have, thus making it harder for a filter to work properly.
This organic filter has become a little more independent from the local filter. That is, the two filters are separate in that the organic filter is basing content on how similar it is and not on the physical location that a site targets. A local filter from Google will work in addition to this other one to identify problems with the site and how it is operating. This should make for a real difference when all is considered.
The Main Takeaway
If there is one thing that can be said about this update for Google, it is that localization has become very important. Google is placing a stronger emphasis on websites that are relatively local to where one is already located. This is all to try and make it easier for content to be accessible to people who aren’t too far from where that content is based out of. This is a unique part of Google that all businesses should think about when trying to make their websites visible.