Over the last decade, social media has taken the world by storm. Almost 1.7 billion people worldwide have active social media accounts: that is almost a quarter of the global population. If Facebook was a country, its population would surpass that of China. Over 500 million tweets are posted per day, and in the last twelve months, the revenues of LinkedIn have grown by a massive 44%.
The growth of social media has changed the landscape of business and marketing. Social media posts such as tweets and Facebook shares have surpassed word-of-mouth as the primary factor influencing purchase decisions. With such a robust online world out there, businesses that do not have an effective social media presence can easily get left behind. Let 2Marketing show you how your business can benefit from creating or improving your social media presence.