Pay-per-click is constantly changing and improving the user experience. A number of PPC platforms have made updates and added new features that also give retailers more options and more changes are expected to come in the immediate and far-reaching future. The increasing number of options also makes hiring a PPC management company that can meet your specific needs even more important. Having a company that stays on top of new options and realizes which ones are right for your business will help keep your website more competitive.
An Increase in Use of Mobile Devices
It’s no secret that the number of mobile device users has been consistently increasing over the last few years. Consumers are also increasingly using their Smart Phones to perform searches and look for products they want to buy. Although this trend began to take shape in 2014, many retailers have not made the necessary changes to their websites to make them mobile friendly. All types and sizes of companies should hire top PPC management companies to ensure their website are not only mobile-friendly, but also take advantage of mobile-related tools as they become available.
One change that Google has made is to introduce a feature that gives mobile users the option to view additional information on products with a swipe. They can easily determine if the product is available at a store close to their location or learn what kind of ratings the product has earned. Another change by Google is the option for customers to try out apps for one minute prior to downloading it. This option gives them the chance to “try before they buy.”
Video Meets Listed Advertisements
Video campaigns are also an area of growth for marketers. During 2015, Google began offering integration between listing ads and video campaigns. The products being sold by video can be promoted with clickable cards. You also have the option to add the cards to a mobile app for more versatile use. There is a total of seven manual ad extensions to use to create your ad messaging strategy.
Customizing PPC Management
Your PPC management company can use these tools to highlight the most significant aspects of your business through various features. The primary goal of all businesses is to get maximum results at the lowest possible cost. At 2Marketing.com, our goal is to continue monitoring your website and analyzing where visitors are coming from. Today, businesses have more option for analyzing the number of visitors to a website and a whole lot more. You can also look at how much time visitors spend on the website and where their time is focused.
The Place of SEO in Pay-Per-Click
SEO is an important part of a successful PPC marketing campaign and this is another area of Internet marketing that continues to evolve. One of the advantages of PPC management with 2Marketing.com is the guarantee of getting top rankings that will circumvent the changes that are certain to occur and prevent penalties. The best time to prepare for the changes that occur to PPC in the future is today.