Are you a business or maybe an entrepreneur who is looking to take their business to the next level? Are you confused and overwhelmed with technical words such as SEO and UI or maybe how to use platforms such as Facebook, Twitter or Instagram?
At 2Marketing we share the value and importance of SEO content and the value it offers to clients.
SEO or Search Engine Optimization allows the user to have a better online experience as well as helping to establish a recognizable and brand.
What is Meaningful SEO Content
Companies looking to expand their brand and not just another website in the digital world, seek to create content that has SEO value. For some, content can be seen as just words on a page – however, content that offers value is one that has relevant material. Content can be delivered across various mediums – from texts such as blogs to images, videos and audio.
Content that rates high with regards to SEO value are one that becomes recognized online via Google analytics and other algorithmic software that business use to ensure they are obtaining the reach and presence their brand and company desire.
SEO Worthy Content
What makes content SEO worthy?
Five things that can help brands and businesses with SEO worthy content ensure the following:
Informative – Depending on the market and company, ensure that the content is informative. For example, if you have a new coffee shop, include the location and business hours – this will help potential customers gauge their interest.
Resources – Good content is one that is based on existing material while still being unique. Content that can cite other resources and provide different resources expands its reach across the board.
Credibility – With the world wide web being inherently accessible to anyone with internet access it means that anyone can post anything. When a company is looking to present their brand and business, it is essential that the information and the material they share is credible. Promoting credibility can be as simple as showcasing reviews, links and testimonials.
Quality – Businesses who do not take the time to invest in content that is high quality and unique, face the trouble of competing with similar content from other businesses. What helps with SEO ratings is the uniqueness of the material and content. The more unique the content, the higher the score it receives.
Engaging – While posting content is one way of improving the SEO and reach of a brand, the other way to do this is to engage. Whether it is sharing across various platforms or engaging through sharing the posts and having real-time engagement online – engagement makes the brand, the business a real thing as opposed as this elusive entity. Consumers want to feel as though the company they are shopping with understands or can relate to their needs as well – a company that sympathize and empathize is one that understands their market.
Start Optimizing Content
Once content has been created there are a few things that can be done to optimize it. From creating a title tag to a meta description – these are two things that can help users find your brand and information.
For example, the title tag is what shows up when a user is searching online. It should be under 60 characters – therefore, be concise and informative.
The meta description is the short text below the title tag. This describes what the consumer may be possibly looking for. Similar to the title tag, the meta description is brief, with a maximum of 160 characters.
SEO Marketing Value
Taking the time to consider the value of SEO content to a brand means creating a profoundly simpler and easier way of accessing the content but also creating easy visibility. Without simplifying and creating meaningful content – nobody will see or share the material; therefore, only affecting a company’s reach and brand.
Adding SEO content does not have to be hard or complicated, it can be as simple as improving the title tag and adding a meta description.
If you want exposure, brand recognition and to stand out from others, visit www.2marketing.com and see how they can turn clicks into clients.